To discuss the business is a fundamental part of entrepreneurs’ and executives’ lives. But in this frank and direct conversation, Renato Santos addresses topics that are usually neglected by business leaders while planning their companies’ next steps. Therefore, draws the audience’s attention to ignored issues that might make fundamental difference in business outcomes.

Directed towards entrepreneurs, business leaders and entrepreneur candidates, this lecture addresses the importance of developing the management profile, specially in the way of seeing, modeling and planning the business. An evolution that goes beyond thinking and is translated to action: discussing concepts such as prototyping and hypothesis validation, rather than statistical surveys and data mining, Renato offers viable formats for small companies to get plans made with the same consistency of corporations.

What causes - on the same industry, in the same region and with similar structure – failed companies to side with successful ones? This is one of the oldest questions of the business world, but still rarely consensus. It is known that the business model adopted and the form of relationship with the market are the determinant pillars of either success or failure. But what should be considered in each of them?

Wcurrent examples of startups and successful companies with open models and adaptive management, Renato shows the importance of a strong business culture for success. The lecture focuses on a clear discussion about what to consider when thinking about the future, fears to be fought and how to embrace opportunities.

This presentation lasts 60 to 75 minutes and may be supplemented with additional 15 to 30 minutes for questions. It may be delivered either in English or Spanish.


Renato Santos is a speaker and consultant working in Brazil and in 25 countries. He has 26,000+ hours of experience training business people, and solid entrepreneurial experience. He speaks weekly about business in “Minuto SEBRAE” broadcasted at CBN, Band News and Jovem Pan SP radios; and every 10th in "Papo de Especialistas" at TV SEBRAE (YouTube).




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